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Shortly after, Bumble will roll out its own video support as well.

Announced in January, Bumble VID will allow users to share video “stories” on their profile.

Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.

“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.The company this week announced its plans for a Stories feature, too.In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.

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This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.

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